Enterprise Creation and Validation

This Level 6 qualification has been created for people who are starting a new organisation or working within existing organisations that want to create and validate new innovations, ventures and business models.

Module 1:

Introduction to the Yohlar Mindset

This module will immerse participants in the Yohlar mindset. Participants will be introduced to Design Thinking through interactive activities and an in-depth, goal-oriented, personal diagnostic to help them focus on their vision for success.

Learning Outcomes:

• Understand personal motivations and goals for the future

• Introduction to Design Thinking and story boarding

Module 2:

Growing ideas with Design Thinking

This module will provide a deeper dive into Design Thinking methodologies to give the participant the opportunity to explore their idea further and begin to validate it. The participant will learn how these methodologies apply to real life, successful organisations.

Learning Outcomes:

• Use Design Thinking to explore and validate ideas

• Introduction to the business model canvas and how to use the desirable, feasible and viable criteria to validate an idea

Module 3:

Developing a highly desirable Value Proposition

Module 3 will introduce participants to powerful tools to understand their customers better and to create a compelling, differentiated and customer-focused value proposition.

Learning Outcomes:

• Understand how to identify and evaluate customer segments

• Understand how to run basic validation experiments

• Understand the Value Proposition and how it relates to differing customer segments

Module 4:

Identifying growth markets and trends

Module 4 introduces participants to tools and techniques that allow

them to identify key markets and trends that will fuel venture growth. Participants will also begin to identify the key resources that will be required to achieve their vision and goals.

Learning Outcomes:

• Understand how to map the environment

• Be able to identify relevant markets and market segments

• Understand and define the appropriate resources to fulfil ideas

Module 5:

Developing a Business Model that maximises revenue

This module looks at developing business models that generate revenue streams and cash conversion cycles that will maximise scalability, and deliver the sustained value, cash flow and profitability needed to scale. Participants will explore the business model testing cycle to produce a fully validated business model.

Learning Outcomes:

• Understand how to define the different revenue streams and be able to identify appropriate examples

• Learn how to review various options for the proposed business model

• Understand the business model testing cycle and be able to undertake validation tests

• Create a complete, validated business model

Module 6:

Delivering a compelling pitch & getting people onboard

In module 6 participants will be introduced to the Yohlar pitch formula which leads to the development and delivery of powerful pitches. Participants will build a structured pitch deck which will capture and communicate their validated business model. This will be designed to attract the commitment, resource and finance required to implement the plan and business model.

Learning Outcomes:

• Understand the importance of storyboarding and how it can help develop a pitch

• Prepare a compelling pitch deck and pitch

• Deliver a pitch that inspires action