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About the Programme
This Level 6 qualification has been created for people who are starting a new organisation or working within existing organisations that want to create and validate new innovations, ventures and business models.
Introduction to the Yohlar Mindset
This module will immerse participants in the Yohlar mindset. Participants will be introduced to Design Thinking through interactive activities and an in-depth, goal-oriented, personal diagnostic to help them focus on their vision for success.
Understand personal motivations and goals for the future
Introduction to Design Thinking and story boarding
Growing ideas with Design Thinking
This module will provide a deeper dive into Design Thinking methodologies to give the participant the opportunity to explore their idea further and begin to validate it. The participant will learn how these methodologies apply to real life, successful organisations.
Use Design Thinking to explore and validate ideas
Introduction to the business model canvas and how to use the desirable, feasible and viable criteria to validate an idea
Developing a highly desirable Value Proposition
Module 3 will introduce participants to powerful tools to understand their customers better and to create a compelling, differentiated and customer-focused value proposition.
Understand how to identify and evaluate customer segments
Understand how to run basic validation experiments
Understand the Value Proposition and how it relates to differing customer segments
Identifying growth markets and trends
Module 4 introduces participants to tools and techniques that allow
them to identify key markets and trends that will fuel venture growth. Participants will also begin to identify the key resources that will be required to achieve their vision and goals.
Understand how to map the environment
Be able to identify relevant markets and market segments
Understand and define the appropriate resources to fulfil ideas
Developing a Business Model that maximises revenue
This module looks at developing business models that generate revenue streams and cash conversion cycles that will maximise scalability, and deliver the sustained value, cash flow and profitability needed to scale. Participants will explore the business model testing cycle to produce a fully validated business model.
Understand how to define the different revenue streams and be able to identify appropriate examples
Learn how to review various options for the proposed business model
Understand the business model testing cycle and be able to undertake validation tests
Create a complete, validated business model
Delivering a compelling pitch & getting people onboard
In module 6 participants will be introduced to the Yohlar pitch formula which leads to the development and delivery of powerful pitches. Participants will build a structured pitch deck which will capture and communicate their validated business model. This will be designed to attract the commitment, resource and finance required to implement the plan and business model.
Understand the importance of storyboarding and how it can help develop a pitch
Prepare a compelling pitch deck and pitch
Deliver a pitch that inspires action
Ammar Mirza CBE
Ammar Mirza CBE is an award winning leadership & business management consultant as well as being a serial entrepreneur with interests and investments across a number of sectors. Over a 15 year period he has helped establish several hundred new companies with a focus on developing the mindset, skillset and toolset of individuals, teams and organisations.