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Business Model

Business Model Innovation





This course hasn't launched just yet, but places are filling up fast. Please register your interest here and we'll get back to you with all the details.

About the Programme

This Level 6 qualification has been created for people working within existing organisations who want to create and validate new ideas, innovations or business models, ensuring buy-in from all stakeholders.


Module 1:

Introduction to the Yohlar Mindset

Understand how the most successful organisations think about and execute innovation. An introduction to Design Thinking through interactive activities and an in-depth, goal-oriented, personal diagnostic to help participants focus on their vision for success.

Learning Outcomes:

  • Understand personal motivations and goals for the future and how these align to the organisation

  • Understand the mindset of a successful innovator and how Design Thinking aids customer-centred innovation


Module 2:

Growing ideas with Design Thinking

A deeper dive into Design Thinking methodologies to give the participant the opportunity to explore their idea further and begin to validate it. The participant will learn how these methodologies apply to real, successful organisations.

Learning Outcomes:

  • Use design thinking to explore, grow and validate ideas

  • Introduction to the Business Model Innovation canvas and how to use the desirable, feasible and viable criteria to grow and validate an idea


Module 3:

Developing a highly desirable Value Proposition

Understand customers better with a powerful toolset used to create an innovative, compelling, differentiated and customer focused value proposition that will sit at the heart of the Business Model.

Learning Outcomes:

  • Understand how to identify and evaluate customer segments and run basic validation experiments

  • Understand the value proposition and how it relates to differing customer segments, and how your Business Model will support the delivery of the value proposition


Module 4:

Applying growth markets and trends

This module introduces participants to tools and techniques that allow them to further develop their Business Model through the identification of growing markets and key trends that will fuel innovation. Participants will also begin to identify the key resources that will be required to achieve their vision and goals.

Learning Outcomes:

  • Understand how to map the environment to identify new opportunities

  • Be able to identify relevant and growth markets and market segments

  • Understand how to identify the appropriate resources to fulfil your idea


Module 5:

Creating a scalable Business Model

This module looks at developing business models that generate revenue streams and cash conversion cycles that will maximise scalability and deliver the sustained value, cash flow and profitability needed to scale. Participants will explore the business model testing cycle to produce a fully validated business model.

Learning Outcomes:

  • Understand how to define the different revenue streams and be able to identify appropriate resources

  • Learn how to review various options for the proposed business model

  • Understand the business model testing cycle and be able to undertake validation tests

  • Create a complete, validated business model


Module 6:

Getting people behind the plan

Participants will be introduced to the Yohlar pitch formula which leads to the development and delivery of powerful pitches. Participants will build a structured pitch deck which will capture and communicate their validated proposition, and attract the commitment, resource and finance required to implement the plan and business model.

Learning Outcomes:

  • Understand the importance of storyboarding and how it can help develop a pitch

  • Prepare a compelling pitch deck and pitch

  • Deliver a pitch that inspires action

Ammar Mirza CBE

Programme Leader

Ammar Mirza CBE

Ammar Mirza CBE is an award winning leadership & business management consultant as well as being a serial entrepreneur with interests and investments across a number of sectors. Over a 15 year period he has helped establish several hundred new companies with a focus on developing the mindset, skillset and toolset of individuals, teams and organisations.

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