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Value Proposition

Updated: Jul 18, 2023

What is a value proposition?

A value proposition is a statement that outlines the benefits a product, service, or organisation offers to its customers or target audience.

It's a clear and concise way of communicating what makes your business unique and why customers should choose your products or services over competitors. A well-crafted value proposition is essential for building a strong brand and gaining a competitive edge in the market.

So, what makes a good value proposition? A good value proposition is customer-centric, clear, and specific.

It should address the customer's pain points and offer a solution that meets their needs. It should also differentiate your business from competitors by highlighting what sets you apart. In addition, a good value proposition should be easy to understand and memorable.


One example of a strong value proposition is Apple's "Think Different" campaign. The campaign emphasised Apple's unique approach to technology and highlighted their commitment to innovation.

The slogan "Think Different" was simple, memorable, and resonated with customers who were looking for a brand that stood out from the crowd.

Another example of a strong value proposition is Amazon's promise of fast and free shipping for Prime members. The offer is specific and addresses a common pain point for online shoppers. The promise of fast and free shipping sets Amazon apart from competitors and provides customers with a clear reason to choose Amazon over other retailers.


At its core, a value proposition should focus on the customer and the benefits they will receive from using your product or service. It should be specific, easy to understand, and differentiate your business from competitors. By crafting a strong value proposition, you can build a powerful brand and gain a competitive edge in the market.

How can Yohlar help?

At Yohlar, we understand the importance of a strong value proposition in driving business success.

We offer a suite of learning experiences, resources, and qualifications designed to equip individuals, teams, and organisations with the mindset, toolset, and skillset needed to innovate and create impact.

Our workshops can help you identify and refine your value proposition, so you can communicate the unique benefits of your product or service to your target audience.

Sign up and learn more about our upcoming events here: Events | Yohlar


The whole workshop was excellent!
I was hugely impressed at what we were able to achieve as a team with such excellent facilitators

Jannette Archer, NHS

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