How Borrowing from Emerging Markets Can Inspire Your Next Big Idea

When we talk about innovation, we often look to tech giants or corporate labs in the West. But some of the most agile, cost-effective, and creative solutions are being built far from these traditional centres — in emerging markets where resourcefulness is a necessity, not a luxury.

This is the principle behind reverse innovation — and it’s a powerful tool for any small or medium-sized business looking to grow.

What is Reverse Innovation?

Reverse innovation is when ideas, products, or processes that originate in developing countries are adapted for use in more developed economies. It challenges the idea that innovation only flows in one direction — from the top down — and instead encourages businesses to look outward and learn from places where constraints have sparked real creativity.

This approach is especially relevant for SMEs, who often operate with limited resources and need lean, practical ways to grow or improve.

Why It’s a Game-Changer for SMEs

Big brands already use reverse innovation to cut costs and develop new markets. But for SMEs, it’s not just about efficiency — it’s about staying competitive.

• Solutions from emerging markets are often built to function under pressure, making them ideal for small businesses facing similar challenges.

• These ideas can help SMEs introduce fresh thinking into tired processes, without the need for major investment.

• Reverse innovation can also spark entirely new ways to serve customers, especially as the global economy becomes more interconnected.

A Local Gateway to Global Ideas: ISS Airview

One way businesses in the North East are exploring reverse innovation is through ISS Airview — the UK’s first international trade centre, located at Newcastle International Airport.

ISS Airview helps businesses connect with partners across Asia, the Middle East, and beyond. But it’s not just about exporting products — it’s also about importing ideas. Whether that’s sustainable supply chain solutions, digital tools, or new customer service models, ISS Airview creates space for businesses to learn from others and grow through collaboration.

If you’re a small business owner, it’s an opportunity to think bigger and go global — not just by selling internationally, but by learning internationally.

Real-World Inspiration

Here are some examples of how ideas from emerging markets have influenced innovation in UK businesses:

• Mobile-first payment systems, first developed in Africa, are now helping UK sole traders streamline transactions and reduce late payments.

• Community-led healthcare initiatives in India have inspired mentorship and referral models in business coaching.

• Low-cost electric delivery vehicles, popular in Southeast Asia, are being explored by independent UK delivery companies trying to reduce emissions and fuel costs.

• Micro-franchising, used in parts of Latin America, has encouraged some UK businesses to create low-investment, locally operated versions of their services.

These aren’t just ideas from across the world — they’re ideas for the world. And UK SMEs are perfectly positioned to adopt and adapt them.

Summary

Innovation doesn’t always mean creating something brand new. Sometimes, it’s about looking at what’s already working — and finding a way to make it work for you.

By learning from the way businesses operate in different parts of the world, especially under constraints, SMEs can build leaner, smarter, more resilient organisations. Reverse innovation offers a fresh lens — and a real opportunity — to do just that.

If you’re ready to start thinking differently, maybe it’s time to look beyond the usual sources of inspiration. Your next big idea might just be waiting in a place you haven’t looked yet.